Let’s start with my Confession – get it out there up front (ha, ha): I have spent so much time over the last year+ taking courses and learning marketing strategies, that I have often neglected the important part of being in business – DOING the business. Duh!
The Bright Shiny Object Syndrome is an insidious thing. It’s like chasing fireflies as a kid . . . just keep catching and chasing for more. Fun, but what is the end result? A jar of dead fireflies two days later that you forgot to let go. Now I’m not trying to be grim here, the whole firefly scene for a child is magical and wonderful, and creates fond memories. (That’s probably why I brought it up. It is firefly season here and the nightly displays have been wonderful.) No, I am not out there chasing fireflies . . . just enjoying the display from the porch. It is still magical . . .
But here is where it ties in . . . with another Confession: It has been easier, and sometimes more fun, to explore all the fascinating marketing strategies and dabble at them instead of doing the hard work of working the business. This is a common trap that marketers get caught in –the “bright, shiny object syndrome” leading us away from our goals . . . out into the magical, fun aspect of learning and playing.
The better way to do this is to take a training and completely implement it, thus really learning and mastering it. Then, teach others how to do it. Ray Higdon calls it ILT (Invest, Learn, Teach). I have been doing this with some strategies for Facebook marketing. But there have been SO many trainings I took, didn’t implement and jumped to the next one. And how about those trainings we buy and didn’t even go through . . .
Hopefully, you have been able to benefit from some of my Facebook marketing trainings. That has been my favorite marketing strategy from the start, and I have several training videos on YouTube to pass along what I have learned. So I haven’t been a complete slug, he, he . . .
I particularly enjoyed my most recent Facebook Ads training where I used a little different approach . . . and it was quite fun. I would love for you to check it out. I did a series of 7 short videos going through in real time, the decisions and tweaking I did to a new Facebook Page Likes ad campaign with the goal to lower the Cost Per Click and increase the Click-Through Rate.
Since I was doing it live, posting the new installments as soon as I recorded them, I am grateful that I was successful in reaching my goals. I started with CPC’s ranging from 70 cents to over $1 (and one over $2!), and ended at 37 cents. Whoo Hoo! I’m glad I was able to find a winning combination so I didn’t publicly fall flat on my face. Ha, ha.
Go to my YouTube Channel, https://www.youtube.com/c/CyndiePhillippe. The series can be found in either Playlist: “Marketing How-To’s” or “Facebook Marketing”. Subscribe to my YouTube channel if you find some value there. Keep up to date with all my latest trainings.
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To Your Success!
Home Business & Social Media Marketing Professional
P.S. [Caught on Tape] Watch this Waiter Fire his Boss so that he could go Full Time in his Home Business (awesome)! Watch the Short Video Here.
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